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Case studies

17 Jan 2022

Blurring the lines between functional and comfortable wear

Intertextile Shanghai Apparel Fabrics has always served as a launch pad for international brands to introduce their new products to the Chinese market. While the pandemic has led to raising awareness about personal hygiene, an e-commerce boom and greater demand for athleisure wear, Messe Frankfurt spoke with textile innovation leaders The LYCRA Company and HeiQ at Intertextile Shanghai Apparel Fabrics to find out how their latest products have been received by Chinese buyers.

6 Dec 2021

Classic, premium, sustainable: why debut Scottish suppliers were a hit at Intertextile

Joining Intertextile Apparel for the first time, Scottish Development International brought the very best of Scottish fabric suppliers to the autumn Shanghai fair in October 2021. We sat down with them at the show to find out what these companies have to offer the market and why they proved so popular.

19 Nov 2020

Intertextile exhibitors find opportunities in a time of crisis

Despite overseas exhibitors and visitors being affected by travel restrictions, Intertextile Shanghai Apparel Fabrics welcomed nearly 3,400 exhibitors from 20 countries and regions, with visitors filling the International Halls of the National Exhibition and Convention Center (Shanghai) from 23 – 25 September. Messe Frankfurt talked to some of the exhibitors about the changes caused by the pandemic and what trends and demands they observed at Intertextile.

5 Dec 2019

The future of fashion? At Intertextile, it’s communication and collaboration

Global climate targets and powerful consumer action are a major influence on the future of fashion. And as one of the largest trading platforms for apparel fabrics in the world, what role does Intertextile play in facilitating sustainability in fashion? This report takes a look from different perspectives from the industry, each represented at the 25th Autumn Edition of the fair in September 2019.

9 May 2019

Exhibitors connect with hundreds of Chinese fashion brands at Intertextile Shanghai & Shenzhen’s Japan Pavilions

“Made in Japan” is a popular selling point across many consumer goods categories in China – cosmetics, stationery and homeware to name a few – and this demand also extends to the apparel textile industry. The Japan Pavilion is now well established at both Intertextile Pavilion Shenzhen – the next edition of which takes place from 4 to 6 July – and Intertextile Shanghai Apparel Fabrics, and continues to draw large crowds at every edition of both fairs. This prompts a key question: every textile producing country has its specialties, but what can be learnt from the phenomenal success of Japanese exhibitors at Intertextile?